Post Facebook

Am stat o saptamana fara telefon, in vacanta. As mai fi rezistat, dar s-a terminat vacanta. Nu ma intereseaza daca am comentarii carora nu le-am raspuns si nici nu vreau sa imi afisez viata personala prea mult. Sambata asta, am testat sa vad daca lumea te urmareste si dupa viata din facebook si am postat o poza de la mare, doar ca nu eram la mare. Chiar daca aveam programata o intalnire prin telefon de vineri, cu Alexandra Ionescu sambata nu am primit niciun telefon, pentru ca evident, "eram la mare". Mama m-a intrebat daca am plecat la mare tot luni, nu m-a sunat ca sa nu ma deranjeze si Maia Mihai-Manolescu mi-a reprosat la o ora distanta dupa ce am postat, ca nu am anuntat-o de vineri seara, cand ne si vazusem. Mihaela Stefanica, mai sceptica m-a intrebat de dimineata, daca am fost pe bune la mare, pentru ca nu i se pare ca sunt bronzata. Facebook e cat se poate de real si inlocuieste canale de comunicare importante. Sunt prieteni care iti spun ca iti urmasc profilul, doar ca sa vada ce mai faci, fara sa iti lase un comentariu insa... Nu zic ca nu e un canal bun si nici ca as vrea sa primesc scrisori la posta de ziua mea, doar ca inlocuind niste metode de conectare cu cei apropiati, castigi un spatiu "intim" si un canal care are lacune si care nu te ajuta sa te exteriorizezi total. E o comunicare superficiala si nu intrii in detalii decat poate pe chat. 

Turkey 2013 Protests

At the beginning of the protest people said it started from social media. Erdogan is blaming social media for the development of the protest and this was backed up by the traditional media that was not transmitting anything from the square where events were happening.

I found out about the protests on 2nd of June, while reading this article on ablog. Nevertheless, 15 days later, things are getting much worse in Turkey and protests are similar to a revolution now, but only 5 or maybe 10 friends from my facebook/ twitter list are interested on what is happening there.

Social media is not doing anything without the help of traditional media. In Romania TV news stations are not interested in the subject and I find it very sad.

More interesting is how VICE is transmitting live or document the facts.

Neil Perkin

Harnessing The Power of Online Communities from Neil Perkin

Agile planning from Neil Perkin

Digital content trends 2013 from Neil Perkin

More ab Neil Perkin
https://twitter.com/neilperkin
http://www.onlydeadfish.co.uk/

Book inspiration
Where Good Ideas Come FromLoose: The Future of Business Is Letting Go
Here Comes Everybody: The Power of Organizing Without OrganizationsThe Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

Are you talking to me?

Sometimes, even though I find it distressing, it is useful to read something you already know, to find a writer that speaks your mind, like Social Media Marketing for Publishers written by Liz Murray. This is how conversations starts, you have something in common and want to speak about it, confront ideas and maybe also fight for opinions or a new concept.

Tonight I have several questions on my mind. I know my answer, but I'm searching for others too.
For example, do you like to have a dialogue with somebody you don't know, like a relative you have never met or a person on the street that is asking you an advice? Is that easy to bear, is it comfortable? Do you like to answer a tweet from a stranger? I only can guess your answer and mine from your first words.

How do you choose the subject you want to discuss with somebody totally new? Can you discuss anything with anyone? Do you stay in the comfort zone and just hum, or you start presenting or questioning an  interest, ask opinions and recommendations? How does a conversation start?

Facebook is not the Lonely Social Media

Dear marketeer,

I would like to take the opportunity to say thank you for all the amazing things you have done in the past years. I watched and analyzed different projects that you approved and I am amazed that you managed to climb here, on top of Facebook pages. But listen to me, even though you approved a marketing research that aimed to prove which of the media you used was more effective, please bare in mind that if a market researcher puts on separate grounds Social Media Networks (e.g. Facebook) from forums and blogs, he is not right. Social Media is not only about Facebook. There are a lot of other stuff that you need to ask to be monitored in Social Media. For example bloggers and the comments on your website. Are they complying with the social media definition?

Anyway, my only watchout is to not think that Facebook is the "lonely" social media in this new wave.

Thank you for taking your time for reading this.
Let me know if you you have any question on the above,
Best regards,
Corina

Posted from my Ipad

Behavioral Storytelling

One presentation that suits my thoughts on how social media should be used by brands. Should take some time to write my own thoughts upon this.

Behavioral Storytelling: Social Content Strategy from Michael Leis

Broadcasting Your Life

Not owning a TV for a long period of time isolates me from TV news. If something is burning I will eventually find from the radio or online, but I skip the noise from TV. The curious thing is that all the people I know on Facebook are never re-broadcasting TV news, they are only publishing their own lives and stuff happening/ lived, photos from events, articles and books red. Is it because the content is hard to be retransmitted, not being available online or the fact it has a poor quality?
Later edit:
And then I discovered TNN, Twitter News Network.

Authority and popularity

We take examples from real life, from things that happened, use them unquoted and forget who came up in the first place with the idea. They have the right to be mentioned that they were first, but nobody acknowledges them as another man turned the idea into one more popular. So creative authority is being transferred to the famous creator and everybody refers to the second author.  

I know that only a lawyer can solve this issue, but the lawyer does not transfer authority to the first author, unless they know how to turn it into popularity.  Would I like to work fo such a cause?

Der Lauf Der Dinge

Honda, The Cog

One week without telephone

While  changing jobs I had to give up the company telephone and since I do not own a personal phone anymore, I had to wait for the new number. I could have taken the number with me, but do not care about telephone numbers since in the past I lost my agenda several times.

What did I loose: the urge of recency. Of course I was not pressured by anything, but still, I was constantly online to find out what's new, who's meeting who, thoughts of friends and thoughts of certain online publisher or bloggers. I lost it and enjoyed a magazine. I red Zeppelin's March Edition and Dilema's Veche last week newspaper. Enjoyed the magazine paper, the print design and colors.

What did I gained: my own thoughts. I often look at people in pubs or restaurants and disregard their autistic behavior of constantly checking the phone, as I am also autistic when with a smart phone in hand. Loosing the smart phone, I lost the need of checking my accounts every hour or even sooner. I had several other devices to be connected to the "world", but my device was missing. When with friends or family, I often leave the telephone aside, but also consciously sometimes I ignore conversation because I want to see/ read something else. This time I was forced to be present and to actively participate to conversation or I had the time to be only with my thoughts.

What I wish: tablet and normal phone. I really believe that accessing online by tablet will diminish the recency urge, specially in those moments when you need to be present and not just physically, while the phone will keep you connected for urgent or pleasant talks. Also, it is very difficult to pull out from your jeans pocket an ipad, even the mini version.

Broaden-and-Build

While trying to find ways of explaining admin roles/ community managers work in Social Media, I stumbled upon a psychology theory, brought to my attention by Costin Jelea. Broaden-and-build, the theory of positive emotions. In one sentence if people are experiencing positive emotions, they become more creative, wiser, socially integrated and thus happier.

A community manager always has to stay positive an keep the answers for the members of the community assertive and favorable to the brand. This is rule number one. In Social Media you never fight. But the interesting question is what happens between admins and the people they answer for or get engaged to, on long term?

If the relation between the psychologist and his patient is meant to cure the patient and methods of broaden-and-build theory can do this, what happens between the admin and brand advocates?

First of all, let's define the therapy roles. The admin is the brand social media psychologist. Brand advocates are the people who are most present in the community/page, comment and interact with the brand often. They are those who need counseling from the brand. The reasons for which they come to "therapy" are different, depending first on the category and second on the conversation pattern. They come for beauty advices in case of cosmetics and end up talking also about self confidence. They come for entrepreneur advices and start talking about community issues.

Just like in any therapy interaction, admins and brand advocates get attached. The admin raises a question or launches a discussion on a social network and he is the first one to give the answer or guide it. If the admin respects the first rule, he will have a crowd to talk to and guide it further. The brand content has to raise positive feelings. (second rule of social media). I'm not talking about posting funny cats or comedy movies/illustration. I'm talking about generating good content, educational or entertaining, that follows brand equity and values. This is how the transfer of emotions begins, from the admin, towards the brand advocates, by starting a conversation that enables people to write positive stuff.

The second step for the admin, when transfer happens, is to become friends with the advocates and educate them to create more valuable content. They are sharing same values, so why should't they become friends? The reason behind this is to generate the milestone of online communication - WOM, to have more people taking the message further, but also to generate duplication of content.